According to the International Bottled Water Association, there are two types of sources from which bottled water can be drawn. One is natural sources such as spring and wells. The other is approved potable municipal supplies. Companies that use the latter reprocess the water using methods such as distillation, reverse osmosis, de-ionization and filtration.Source: http://www.brandchannel.com/features_effect.asp?pf_id=88
Aquapax water is bottled from a natural source.
At one end of the spectrum of competitors are brands with European roots led by Evian, the world’s best-selling water.Source: http://www.brandchannel.com/features_effect.asp?pf_id=88
Evian is also bottled from a natural source, which would make them one of the largest, if not the largest, competitor or Aquapax.
Evian
A well-received (viral) video, produced by Evian in 2009.
Further research into existing media will follow, later, to serve as inspiration and awareness of successful brand promotion.