What is Brand & Identity?

Notes:

• The presence of one brand or another is often what defines a person.
• Brands have become a tool by means of which identity, social relations and shared experiences can be constructed.
• Many global companies make use of their brands to manage their transnational organisations.
• Brands have become part of global popular culture.
• People fall in love with brands, trust them, develop strong loyalties to them and believe in their superiority.

Brand:

• Brand is the promise, the big idea and the expectations that each customer has about a product, a service, or a company.
• Being remembered is becoming harder every day - a strong brand stands out in a densely crowded marketplace.

Identity:

• While brand speaks to the mind and heart, brand identity is tangible and appeals to the senses.
• Design embodies the intangibles - emotion, context and essence that matter most to consumers.

Remember

• Research is key to identifying what consumers want and who they are.

Source: http://www.suebamforddesign.co.uk/ba_motion/branding%20lecture/lecture/page1.htm