Brief and Brand Interpretation

Brief:

To create a "slick" and professional piece, promoting the brand, unlike last year, in which students had to create a viral-video. A creative idea carries greater weight than financial spend.

Brand:

I view the brand, Aquapax, as quite unique; they're certianly the only paper-bottled water brand I've heard of. Created by Neil Tomlinson, a committed ecologist, he aims to thin the use of 'inferior' plastic bottles. He has celebrities which endorse the product and a circle of loyal customers that continue to buy it. His audience is of middle ages.

The product is sold as one of luxury; a premium quality, bottled water.