Our new brief, Aquapax!

Brief:

The brief requires you to interpret the fundamentally positive brand attributes of a real live new challenger beverage brand, 'Aquapax'. You will be asked to design and animate key elements of a creative communication capable of capturing the public's attention and being distributed as a web video that will go towards building the brand's image in the public domain.

Taking the brand's target audience into consideration - you will be required to design a piece of creative work that can be used to promote the brand in a captivating and professional way.

Medium Choices:

• Video
  
• Animation
• Motion Graphics