QR Tech' Increases Sales by 130%!

I thought this deserved a spot on my blog.

QR codes have been around for a while now, but I’ve yet to see a great example of them in the wild. They mostly seem a marketing tool to send brochures or 20c off coupons. Tesco Korea have just experimented with a massive QR code installation in the subway. They’ve mimicked exact grocery store shelves with QR codes users can scan, so as they wait for the subway users can order their groceries and get them delivered to their house while they’re on the train.

The cynic in me wonders why they didn’t just create an app or a mobile website, but users seemed to really like the visual layout like a store, and changing waiting time (at the station) to useful shopping time.

It’s been incredible effective, with online sales increasing by 130%.

Source: http://pinchzoom.com/posts/a-useful-example-of-qr-codes/