Look 'n' Feel

The brief says breaking Coutts' design guide might be necessary, in my case, I don't think it is; sticking to it's going to give me a better chance of making something that isn't 'off-brand'.

Colour

I've analysed the colour patterns used throughout most of their campaigns, especially on their site. The most common colours are shades of black, white and gold.



Typography

Coutts use two main fonts in their digital presence; Coutts Caslon, weight 400 and Coutts Caslon italic. They also make use of the Gill Sans family.



Source: http://www.coutts.com

Audience

Coutts do not have a typical client - they can be from any walk of life.

• Professionals
• Entrepreneurs
• Landowners
• Executives
• Commercial Sports & Entertainment