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23 Jan 2012

Research into Coutt's

Below you'll find my Coutts preliminary research.

Coutts & Co. (commonly abbreviated to Coutts) is one of the UK's private banking houses, now wholly owned by the Royal Bank of Scotland (RBS). RBS acquired Coutts and all of its overseas subsidiaries when it bought NatWest.
Source: http://en.wikipedia.org/wiki/Coutts

Facts

  • Coutts offers a range of private banking services, including investment and wealth management and advisory services.
  • Prospective clients need at least £500,000 (US$800,000) in 'disposable funds', not including houses.
  • There are 28 offices in the UK as well as offices in Zurich, Berne, Geneva and Lugano, Hong Kong, Montevideo, Singapore, Dubai, Jersey, Isle of Man, Monaco and Cayman Islands.
We are proud to celebrate the innovation and expertise of the design industry by sponsoring world-class exhibitions and festivals.
Source: http://www.coutts.com/about-us/sponsorship/

COUTTS, the bank that likes to say "no" to clients it considers unworthy of its services, is to advertise for the first time in its 309-year history.
Source: http://www.telegraph.co.uk/finance/2732426/Queens-bankers-gingerly-enter-the-scary-world-of-advertising.html

Presense
http://www.coutts.com

Coutts started using Twitter in 2008 and has since grown to use Youtube, Foursquare and Facebook.

Identity

The visual essence of ‘London Banking’ inspired a luxurious and discreetly stylish identity that has been brought to life across various touch points; from internal brand collateral and credit card designs to office environments and collaborations with London Fashion Week.

Click image to enlarge

Source: http://www.cpb.co.uk/coutts/

[Coutts] set up business in Strand, London, under a sign of the Three Crowns. Today, the Coutts logo still has the three crowns, and its headquarters is still in Strand.
Source: http://en.wikipedia.org/wiki/Coutts


Click image to enlarge