The conclusion is designed to be a refreshing step out of the liveliness, that is the flourishing animation, beforehand.
I speak to a lot of people about my ideas, I think it's important to get an idea first-hand, because most of the time an idea will pop into my head after hearing something that someone has to say; that's what happened with this. I was stuck on the word 'poetry'.
I wanted to use this word to conclude with as I felt it a, embraced my motion graphics and b, what the brands' ideals. Here are just a few of the definitions:
po·et·ry
noun
the art of rhythmical composition, written or spoken, for exciting pleasure by beautiful, imaginative, or elevated thoughts.
poetic qualities however manifested: the poetry of simple acts and things.
poetic spirit or feeling: The pianist played the prelude with poetry.
And so... I decided a play on words would be the cleverest approach. It was only when I was speaking to my classmate Sam, that the scene in which I could use one unfolded!
With the registered, Aquapax tagline: 'think inside the box'. Swapping 'think' for 'poetry' temporarily was an idea I put to Sam and a family member - they loved it.
Outcome
Click image to enlarge.
Click image to enlarge.