The Idea

As my note-taking will reveal, our client revealed a few facts about the package design - it tells a story! This story is of the brand and how it came about.

I have decided I will use an elegant technique called 'growing' (A.K.A. Flourishing) to animate the package elements on-screen. I figured this would be quite powerful and entirely on-brand, especially with a well-thought out narration.

This idea relies on having either the original design elements to hand or re-drawing them. Re-drawing them digitally, to a standard that would be needed, is just not possible in the given time-span, so this would have to be done by hand if the digital elements aren't available. I have asked my lecturer to look into this. I will also bug an artistic friend of mine, tonight, about a fallback plan!

'Growing' Example