Branding: From Brief to Finished Solution explores the creative and technical process behind a range of international branding projects. Covering brand identity, development, extension and on-screen treatment, these highly original and innovative solutions have been drawn from around the globe to give a picture of contemporary branding practices.Source: Google Books
Today, I've been reading through an e-book, titled Branding: from brief to finished solution. This was one of the readings which was recommended as further reading, by my lecturer, in the Aquapax brief.
The book is written by Mono Design and published by RotoVision in 2005. It has many illustrations, following case-studies of famous, international businesses, like Coca-Cola. The below image is a figure from page 143.
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